EFFECTIVE EXHIBITS MAKE LEARNING EASY AND PERSUADE

The largest share of a legal presentation is often verbal. However, more litigation attorneys now realize that, in the battle for the jurors’ minds, they may need to assume the role of teacher. Involving more of the senses promotes quicker understanding of complex points. Studies show we gain 85 percent of our learning through our visual senses. Sight is six times more powerful than any of the other senses. Clearly organized visual data is easier for juries to absorb and retain and for attorneys to use referentially. Since we trust and depend on our eyes, sometimes just seeing an object provides enough knowledge to evaluate and understand it. The old adage “Seeing is believing” holds true.

Information Retention Survey

Demonstrative evidence has the immediacy and reality that give it a particularly persuasive effect. Professionally prepared exhibits also enhance the impression that the presenter is thoroughly prepared. Successful attorneys know that coordinating verbal and visual strategy gets good results.